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Video Production · Minnesota Marketing

Video that performs,
not video that just looks pretty.

Five hundred plus pieces shipped across six years for eCommerce brands, B2B service companies, and local operators in Minnesota, Alaska, California, and Wisconsin. A small number of new projects taken per quarter so the work stays sharp and the calendar stays honest.

The work behind the work

Six years. Four states. Five hundred pieces.

Most "video production" is someone with a Sony A7 and a YouTube tutorial. We're operators who've shipped at scale, across categories, climates, and conversion goals, and learned what makes video actually move revenue, not just look good in a portfolio.

500+Finished pieces shipped
6 yrsProduction experience
4States we've shot in
2Categories we focus on

Video production at Minnesota Marketing isn't a side service, it's a craft we've spent years getting good at, with the receipts to prove it. Most agencies talk about video. We've built the body of work to show what it does for the businesses on the other side of it.

What we shoot

Two lanes. Both built to convert.

We don't try to be a generalist video shop. The work that's paid the bills, and built the portfolio, is concentrated in two areas where we know what good looks like and what good performs like.

eCommerce video

  • Product hero videos for PDPs and landing pages
  • Lifestyle and demonstration content for Meta + TikTok ads
  • UGC-style and creator-style ads built to convert at scale
  • Brand story and founder pieces for "About" and ad funnels
  • Variant generation, same shoot, dozens of edits, multiple platforms

Past work spans home goods, pet products, garage door hardware, automotive accessories, and outdoor categories.

B2B & local-business video

  • Founder and team interviews, credible, not corporate
  • Service explainers for contractors, demolition, glass, garage door, rental
  • Project before/after and on-site work documentation
  • Testimonial and case study pieces from real customers
  • Local-market ads for Google, Facebook, and YouTube placement

If you've ever felt your category looks generic on video, that's the gap we close. Local operators don't have to look like a generic agency reel.

How a project runs

Four steps. No surprises. Fixed scope, fixed price.

Step 1

Discovery call.

Twenty to thirty minutes. We talk through what you're trying to make, what it's for, what it has to perform against, and whether we're the right shop for it. If we're not, we say so.

Step 2

Scope, script, schedule.

You get a fixed-price proposal with deliverables, shoot dates, and turnaround. Scripts and shot lists go through one or two rounds with you before anyone picks up a camera. No surprises on day-of.

Step 3

Shoot.

Single-day or multi-day depending on scope. We travel for the work, Minnesota, Wisconsin, the Dakotas, and beyond on request. Past projects have taken us as far as Alaska and California.

Step 4

Edit, deliver, iterate.

Two-week typical turnaround for full edits. One round of revisions baked into every project. Variant cuts (vertical, square, 6/15/30/60) priced per variant when the project calls for it.

What it's done

Video that's moved the number on the spreadsheet.

A reel is just a reel. The work has to perform somewhere, on a PDP, in a paid social account, on a sales page, in an inbox. Here's what production has delivered for past clients.

eCommerce paid social for a home-goods brand: video creative drove a 2.3× lift in ROAS over the static images we replaced, and a 47% drop in cost-per-acquisition over six weeks.

EC
eCommerce · home goods
Meta + TikTok ad creative · 2024

Local service explainer for a contractor: the homepage video doubled time-on-page and cut bounce by 31%. The same edit, cut for paid Google video, became their highest-converting ad asset.

B2B
B2B service · contractor
Site + paid video · 2023

Founder story for a B2B brand: published one piece across LinkedIn, the company About page, and a paid retargeting funnel. Generated 14 inbound qualified inquiries in the first 30 days.

FS
B2B · SaaS-adjacent
Brand story · 2024
Inquire about your project

Tell us what you're trying to make.

If we're a fit, we'll set up a discovery call within a few business days. If we're not, we'll tell you and usually point you toward someone who is. Either way, you get a straight answer.

Mention "video production" in your message so we route it right. Or book a 20-minute call →

Common questions

Before you inquire.

Most projects fall in the $3,500–$25,000 range depending on shoot days, locations, deliverable count, and post-production complexity. Single-day product or interview shoots with a clean edit and one round of revisions tend to land at the lower end. Multi-day, multi-location, multi-deliverable projects with paid-media-ready variant cuts go higher. We give a fixed-price proposal up front, no hourly billing surprises.
Yes. We've shot in Minnesota, Wisconsin, the Dakotas, California, and Alaska, and will travel further when the project warrants it. Travel is included in the proposal so you see the full price up front.
Scripts are part of the project. You bring the message, the brand, and the goals, we draft the shooting script and on-camera direction. Two rounds of revision baked in. If you've already got copy you love, we work with it.
For most clients we focus on producing the assets and hand them to whoever's running media. For Inner Circle clients, we sometimes run paid media end-to-end, but that's a separate engagement, by application only. See Inner Circle.

Have a project in mind?

Tell us what you're trying to make. If we're a fit, we'll set up a discovery call within a few business days. Either way, you get a straight answer.

Inquire About Your Project