Dirtwork Digital is a division of Minnesota Marketing. See all client work →
A division of Minnesota Marketing

Dirtwork Digital builds websites for people who move dirt.

Websites, lead follow-up, and Google Ads for excavation, land-clearing, demolition, septic, and sitework companies. Built by an owner who runs equipment himself, with published prices, dated results, and clients you can call.

Get a free website review Visit dirtworkdigital.com
Storlie Construction's yard at sunset with the truck and loader fleet lined up
Storlie Construction · Cass Lake, MN
Live dirt-work builds. Numbers with dates.
64 → 95+Shepard's mobile speed score, old site to newPageSpeed · Jun 12 vs Aug 31, 2026
81Google clicks in 28 days for Shepard, across 173 queriesSearch Console · to Aug 31, 2026
#1Recorded for “demolition contractor” in Cape Coral for New WaveSearch Console · Aug 11, 2026
Why a division

The trade has specific problems. It deserves a specific answer.

Generic agencies sell "leads" and templates to contractors. Dirtwork Digital exists because Minnesota Marketing kept building the same kind of site for the same kind of owner, and learned what actually moves the phone.

  • 01

    The owner is in the cab

    Calls go to voicemail while the machine is running. A missed-call text goes out in under a minute, from the company's own number, and a person takes over from there.

  • 02

    The work already looks impressive

    Most contractor sites throw the photos away. A mulching head on a skid steer says capability faster than any paragraph, so the equipment, crew, and finished work carry every page.

  • 03

    Shared leads burned them once

    No lead-selling, no shared leads, no financed builds. The company owns its site, its domain, and its calls. Care is month to month with the transfer path in writing.

  • 04

    Looking established is a pricing tool

    A site that reads like a real outfit lets the owner hold price against the guy with one skid steer. That is the outcome the build is designed around.

Chris Westlund operating a Bobcat S650 skid steer
Chris WestlundFounder, Minnesota Marketing and Dirtwork Digital. Runs equipment, builds the sites, answers the phone. Cass Lake, Minnesota.
What Dirtwork Digital brings

The website first. The rest stacks on when you need it.

Every price is published. Services are bought separately and stack without a bundle. Nothing is financed, so there is nothing to lock a company in to recover.

Entry offer

Dirtwork Website

$2,497one-time build · $199/month Website Care · additional pages $250 each
  • Up to seven pages built around the company's services and towns
  • Their equipment, crew, and finished work, never stock photos
  • Copy written for the trade at a reading level the customer actually uses
  • Click-to-call and an estimate form that lands in a pipeline, with spam protection
  • Google Analytics, Search Console, and redirects from the old site so nothing that ranks is lost
  • The homepage is shown and approved before the balance is due
  • The company owns the finished site

Typical nine-page site: $2,997 one time plus $199 a month care.

Recurring

Lead Follow-Up

$297per month Core · $497 Managed
  • Missed-call text-back in under a minute
  • Every form into one pipeline with notifications
  • Neutral review requests to every customer
  • Managed adds quote follow-up, call tracking, and a monthly look from Chris
Recurring

Google Ads

$350per month management, quoted higher for bigger markets
  • Search campaigns with call and form tracking
  • The company pays Google directly and owns the account
  • Sold third, after the site is fast and someone answers the phone
Results

The most recent dirt-work builds, with the numbers.

Every figure carries its source and date. A 28-day window shows direction, not a year of jobs. Where a site is too new to have a result, it is labeled a build example.

Shepard Excavating

Laporte, MN · Septic and excavating
Measured result
64 → 95+Mobile speed score. The old site scored 64 on a phone.PageSpeed, Jun 12 vs Aug 31, 2026
81Clicks from Google in 28 days, after 2,050 appearances across 173 queries.Search Console, 28 days to Aug 31, 2026
3Record weeks in a row for search impressions: 540, 711, 875.Search Console, Aug 2026

People who did not know the Shepard name are finding the company for septic pumping, septic installs, and class 5 gravel. shepardexcavating.com →

New Wave Concepts

Cape Coral, FL · Demolition and site services
Measured result
Position 1Recorded for “demolition contractor” in Cape Coral. Positions vary by person, device, and day.Search Console, Aug 11, 2026
2m 13sTime on site for search visitors. The old site averaged 28 seconds.Google Analytics, Aug 11, 2026
5 → 9Pages Google indexes, up from five on the old site.Search Console, Aug 11, 2026

Tracked Google Ads with a landing page for every service and town instead of one generic page. newwavedemolition.com →

Storlie Construction

Cass Lake, MN · Gravel, excavation, site work
Build example
27Pages, including a materials calculator and 14 town pages.Live site, Aug 31, 2026
98Site health score with zero errors, ten days after launch.SE Ranking audit, Aug 31, 2026
3m 19sAverage time on site for organic visitors in the first ten days.Google Analytics, Aug 31, 2026

Ten days old at the last snapshot. Treat it as what a full build looks like, not a results story yet. storlieconstruction.com →

Dirt-work client work

Every dirt-work site we run. Click any of them.

Live builds and redesigns in progress. Each one is a company you can call and ask about the work.

Storlie Construction website
Cass Lake, MN · Gravel, excavation, site work · Built from zero

Storlie Construction

First website for a regional pit network: materials pages with a delivered-load calculator, six service pages, fourteen town pages, a project gallery, drone video, and quote intake.

  • Website
  • Local SEO
  • Drone video
  • Lead intake
See the case →
Shepard Excavating website
Laporte, MN · Excavation and septic · Rebuild

Shepard Excavating

A slow WordPress site became a 24-page build with a lead pipeline, spam protection, and 81 Google clicks in the first 28 days.

  • Rebuild
  • SEO
  • CRM
  • Reporting
See the case →
New Wave Concepts website
Cape Coral, FL · Demolition and site work · Build + Google Ads

New Wave Concepts

Conversion-focused site with a landing page per service and town, tracked Google Ads, and Google Business Profile work for a Southwest Florida contractor.

  • Website
  • Google Ads
  • Tracking
  • CRM
See the case →

A&D Land Services and Woodchuck's Tree Service are next; their before numbers are recorded below. Every managed site, across all industries, is on the client work page.

Photos are copy

Real crews. Real iron. Real finished work.

Every hero image on a Dirtwork Digital site is the client's own equipment, crew, or finished job, shot by us or supplied by them. Stock photography is banned on their sites and on ours.

Aerial view of a lakeshore lot being graded by Shepard Excavating
Shepard Excavating · Lakeshore lot grading · Northern MN
Storlie Construction dump trucks lined up in the yard
Storlie Construction · Truck lineup · Cass Lake, MN
Shepard Excavating crew installing a septic system
Shepard Excavating · Septic install · Laporte, MN
Storlie Construction screening plant at the pit
Storlie Construction · Screening plant · Highway 2 pit
Aerial of a Deere 333G track loader with a power rake
Shepard Excavating · Deere 333G with power rake
Storlie Construction loader moving material
Storlie Construction · Loader at the pit
How a build runs

Four steps. The homepage is approved before the balance is due.

1

We review what you have

The old site, the Google Business Profile, the reviews, the photos, and what a builder sees when they search at night.

2

You send photos and answer a short list

Services, towns, machines, crew, and the jobs you are proudest of. That is the whole homework assignment.

3

You approve the homepage

You see the direction on a phone before the rest is built. The balance is not due until you do.

4

We finish, test, and launch

Redirects, tracking, forms into the pipeline, the domain switch. Most sites launch within a few weeks of receiving your photos.

Straight answers

What we promise, and what we don't.

Promised

  • You see your homepage before you pay the balance.
  • You own the finished site. Care is month to month. The transfer path is in writing.
  • No surprise add-ons. Extra pages are $250 each and you approve them first.
  • We never finance the build, so there is nothing to lock you in to recover.
  • Every published number carries a source and a date.

Not promised

  • Rankings, leads, or a cost per call. Anyone who promises those is guessing.
  • A universal cost-per-lead on Google Ads. Some markets beat shared leads, some do not, and we tell you which.
  • Unlimited revisions. Two consolidated rounds keep the build on schedule and on price.
In progress

Two more before-and-after stories are being measured now.

Both started from the same place Shepard and New Wave did: WordPress and Elementor on shared hosting. Baselines were captured before any work began, so the after can be compared honestly.

Baseline captured Sep 1, 2026

A&D Land Services

A land services company whose current site scores 24 on a phone and takes about sixteen seconds to load. The flagship Dirtwork Digital redesign starts from that number.

Baseline captured Sep 1, 2026

Woodchuck's Tree Service

A Bemidji tree service and logging company that already ranks first for tree removal in town and has zero lot-clearing visibility. The redesign is the land-clearing bridge.

One company behind it

Dirtwork Digital runs on Minnesota Marketing's systems.

Same hosting, same lead pipelines, same reporting, same standard that runs every other site on the client work page. The division exists so a dirt-work owner gets an answer built for the trade, not a generic package with the logo swapped.

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