Website and marketing help, led by Chris Westlund. Talk with Chris →
Growth Operating Partner · Ongoing work with Chris

Regular help with marketing decisions.

For an established business that needs ongoing help choosing priorities, reviewing work and deciding what to do next. Chris and the owner agree on the work, meeting times, responsibilities and cost before starting.

  • Direct with Chris
  • Agreed meeting times
  • Availability reviewed first
Chris Westlund, founder of Minnesota Marketing in Bemidji, Minnesota
Chris WestlundFounder, Minnesota Marketing · Bemidji, Minnesota
Different kinds of help

Match the work to the business.

Some work is a defined setup. Ongoing planning is a separate engagement for businesses that need regular help making marketing decisions.

Defined setup

Automation Suite

Help keeping track of calls, messages and quotes. Chris first reviews how the team handles them today and whether a change would help. The 14-day timeline applies to the approved setup.

  • Agreed replies, follow-up, reviews and reporting
  • Written setup scope and monthly improvements
  • Training and clear responsibilities for the team
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What the work can cover

Decisions, plans and work you can review.

The agreed scope explains where Chris will be involved. These are possible areas of work, selected around the business.

01

Priorities and budgets

Choose the work worth doing, what it is intended to improve and how much to spend.

02

Offers and website pages

Help customers understand what the business offers, why it is useful and how to take the next step.

03

Words, photos and video

Plan and review the material customers see on the website, in ads and in other agreed work.

04

Reaching customers

Assess search, ads and other ways to reach the customers the business wants to serve.

05

Staying in touch

Plan agreed email, follow-up and review requests for customers who have chosen those channels.

06

Reports and decisions

Review the available records, explain what they show and use them to guide the next decision.

How it runs

Agree on how the work will happen.

Responsibilities, meeting times and the way to request help are set out before the engagement begins.

PlanQuarterly prioritiesChoose the work that deserves time and budget, and agree how to check progress.
WorkScheduled planning and review meetingsReview the work, make decisions and agree the next steps at planned meeting times.
SeeLive reportingSee the agreed reports on calls, quotes, customer contact and other work between meetings.
EscalateA direct path for true urgencyWebsite outages, messages going to the wrong place and software problems have an agreed way to request urgent help.
Who it can help

Established businesses with decisions to make.

Ongoing planning

A business with customers, someone able to decide on the work and a team that can carry out the agreed plan.

A smaller project

A website change, video or other defined task may be a better starting point when regular planning is more than the business needs.

Retail and online stores

Selected work for established retail and business-to-business brands is reviewed individually, based on the work needed and available capacity.

Common questions

Before getting started.

The first conversation considers the business, the work needed and available capacity. A proposal sets out the responsibilities, meeting times, term and complete cost before either side commits.
The Automation Suite is a defined setup for calls, messages, quotes and follow-up. Ongoing work with Chris adds scheduled planning and review across the wider marketing work. Project clients can still contact Chris.
The agreement explains the reports, meeting times, way to send requests and route for urgent problems. These are discussed before work starts.
Chris may offer a place on the waitlist or recommend another approach based on the work needed.
Selected projects for established brands are considered individually. The first conversation covers the business, the work needed and available capacity.
Start with a conversation

Talk about the work you are considering.

Book a free 30-minute call with Chris to discuss the business and what deserves a closer look. The written website and marketing review is a separate request.

Talk with Chris